If you’re looking to leverage LinkedIn for networking, marketing, or lead generation, having the right tools can make all the difference.
In this article, we’ll explore 11 LinkedIn tools that can transform the way you use the platform with their advanced features.
We’ll look at their main features, pricing, and G2 reviews and highlight who they’re best for, so you can find the perfect match for your LinkedIn goals.
What is LinkedIn Automation?
LinkedIn automation refers to the use of tools to automate LinkedIn repetitive tasks, such as sending connection requests, messages, and follow-ups.
These tools aim to save time and increase efficiency in LinkedIn outreach and prospecting, allowing businesses and professionals to focus on more important tasks.
Leveraging LinkedIn automation means you can scale your networking efforts, maintain consistent engagement, and optimize your lead generation strategies.
Benefits of LinkedIn Automation
The benefits of LinkedIn automation are numerous, including:
- Saving Time and Increasing Efficiency: Automating repetitive tasks frees up your time, allowing you to focus on strategic activities that require a human touch.
- Improving Lead Generation Efforts: Automation tools can help you identify and connect with potential leads more effectively, improving your overall lead generation strategy.
- Improving Engagement and Visibility: Consistent activity on LinkedIn, with automation, can boost your LinkedIn profile visibility and engagement rates.
- Providing Valuable Insights: Many automation tools offer analytics features that provide insights into your LinkedIn performance, helping you refine your strategies.
- More Focus on Important Tasks: With automation handling routine tasks, you can dedicate more time to building relationships and creating high-quality content.
Recommended Reading: 20 LinkedIn Post Examples to Increase Engagement
11 Best Tools for LinkedIn for 2025
Below we will break down, 11 tools for LinkedIn that might help you to grow fast. We will cover its key features and pricing.
1. Podawaa
Best for: Boosting engagement through community collaboration.
Podawaa is an advanced LinkedIn automation tool that helps boost engagement on LinkedIn posts by connecting you with "engagement pods"—groups of users who interact with each other’s content to increase visibility.
Key features:
- Automated Engagement Pods: Think of these pods as small communities where people like and comment on each other’s posts. Podawaa automates these interactions to make your posts appear more popular without extra effort.
- Smart Algorithm: Podawaa’s algorithm ensures that engagement looks authentic. It doesn’t just spam likes but creates activity patterns that mimic real users.
- Customizable Scenarios: You can tailor how others engage with your posts—decide how many likes, comments, or shares you’d like to generate.
If you struggle to get traction on your LinkedIn posts or get more LinkedIn connections, Podawaa can help you reach a wider target audience organically.
Pricing:
Forever Free Plan - 50 credits per month
Pro Plan: €14.99/month per user - 250 credits per month
Advanced Plan: €49.99/month per user - 1,000 credits per month
2. Buffer
G2 rating: 4.5/5
Best for: Small businesses and content creators who want a simple yet effective scheduling tool.
Buffer is a scheduling tool that simplifies posting across multiple LinkedIn accounts and other social media platforms. It also includes helpful analytics to track how your content performs.
Key features:
- Bulk Scheduling: With Buffer, you can plan and schedule multiple LinkedIn posts in one sitting. This saves you from having to manually upload content daily.
- Post Insights: Wondering which post got the most likes or clicks? Buffer’s performance reports break down the engagement metrics for each post so you can see what’s working.
- Integration with Other Platforms: Buffer doesn’t just stop at LinkedIn; it works with Facebook, Instagram, Twitter, and more. You can manage your entire social strategy from one dashboard.
For small businesses or solopreneurs, Buffer’s ease of use and affordability make it a go-to tool for content scheduling.
Pricing
Free Plan
Essentials Plan: $6/month (billed monthly)
Team Plan: $12/month (billed monthly)
3. Hootsuite
G2 rating: 4.1/5
Best for: Large teams managing multiple LinkedIn and social accounts.
Hootsuite is an all-in-one social media management tool and platform that works well for LinkedIn and other social channels.
Key features:
- Multi-Platform Scheduling: You can schedule content for LinkedIn, Facebook, Instagram, and beyond. You can create a single post and tweak it slightly for each platform.
- Social Listening: Hootsuite helps you monitor mentions and hashtags, giving you insights into what your audience is talking about. You can jump into conversations at the right time.
- Collaboration Tools: If you’re part of a team, you can assign tasks like responding to comments or reviewing posts. Everyone knows what they’re responsible for, making teamwork a breeze.
Hootsuite is ideal for large teams managing multiple social accounts, but it’s a bit pricey for smaller setups.
Pricing:
Professional Plan: $99/month - 1 User, 10 Social Accounts, Unlimited post scheduling.
Team Plan (Most Popular): $249/month - 3 Users, 20 Social Accounts, Everything in Professional, Link in bio tool.
Enterprise Plan: Custom pricing (starting at 5 users and 50 social accounts)
4. SocialPilot
G2 rating: 4.4/5
Best for: Agencies managing multiple clients’ LinkedIn accounts.
SocialPilot offers an easy way to manage and analyze LinkedIn activity, especially for agencies managing social media strategies for multiple clients.
Key features:
- Bulk Post Scheduling: It’s suitable for handling high volumes of content. You can schedule hundreds of LinkedIn posts in one upload, saving tons of time.
- Team Collaboration: You can assign roles within your team (like content creators and approvers) to streamline the workflow. Everyone has clear responsibilities.
- Content Suggestions: If you need inspiration, SocialPilot suggests trending content and articles that are relevant to your industry so you’ll never run out of ideas.
Pricing:
Here’s a breakdown of Social Pilot's pricing plans:
Essentials Plan: $30/month - 7 Social Media Accounts, 1 User.
Standard Plan: $50/month - 15 Social Media Accounts, 3 Users.
Premium Plan (Most Popular): $100/month - 25 Social Media Accounts, 6 Users.
Ultimate Plan: $200/month - 50 Social Media Accounts, Unlimited Users, Unlimited AI Credits.
5. Later
G2 rating: 4.6/5
Best for: Visual content creators who need to plan posts ahead.
Later is all about simplifying your content planning process with an easy-to-use calendar layout.
Key features:
- Drag-and-Drop Scheduling: Planning your LinkedIn posts feels like arranging blocks on a calendar. Just drag, drop, and schedule—it’s that intuitive.
- Media Library Management: Store all your photos, videos, and graphics in one place. This feature helps you stay organized and ensures you never lose track of content.
- Performance Analytics: Later shows you how well your posts are doing, including metrics like reach, clicks, and engagement rates.
Pricing:
Starter Plan: $16.67 USD/month (billed yearly)
Growth Plan: $30 USD/month (billed yearly)
Advanced Plan: $53.33 USD/month (billed yearly)
6. Loomly
G2 rating: 4.7/5
Best for: Teams needing a collaborative platform for LinkedIn content.
Loomly provides features to help generate content ideas and improve your posts for LinkedIn and other social media platforms. Its interface is simple and easy to use.
Key features:
- Content calendar management: Loomly’s calendar is your one-stop-shop for planning, scheduling, and reviewing LinkedIn posts.
- Post inspiration: Stuck on what to share? Loomly suggests ideas based on current trends, upcoming holidays, and your industry.
- Optimization tips: Before you publish, Loomly gives you pointers to make your posts more engaging, from hashtags to ideal image sizes.
Pricing:
Base Plan: $42/month
Standard Plan (Most Popular): $80/month
Advanced Plan: $175/month
Premium Plan: $369/month
7. LinkedIn Sales Navigator
G2 rating: 4.3/5
Best for: Sales professionals aiming to grow their pipeline and close more deals.
LinkedIn Sales Navigator is a robust tool for sales professionals looking to find, connect, and engage with prospects more effectively.
Think of it as your personal prospecting assistant within LinkedIn, providing tailored recommendations and deep insights into your leads.
Key features:
- Advanced search filters: You can pinpoint your ideal leads using detailed filters like company size, industry, and job title.
- Lead recommendations: You can receive suggestions based on your preferences, saving you time while ensuring relevant connections.
- CRM integration: Sync your LinkedIn activity directly with your CRM to keep all your data organized.
Pricing:
- Core Plan: $79.99/month (billed annually).
- Advanced Plan: $125/month (billed annually).
8. Canva
G2 rating: 4.7/5
Best for: Professionals who need polished visuals to elevate their LinkedIn presence.
Canva makes it easy to create attractive visuals for LinkedIn posts. It’s suitable for anyone looking for professional-quality graphics without needing to hire a designer.
Key features:
- Drag-and-drop design editor: Create polished visuals in minutes, even if you’re a beginner.
- Customizable templates: Choose from a vast library of templates tailored for LinkedIn and social media.
- Collaborative design options: Work with your team to create and edit designs in real time.
Pricing:
Canva Free: For one person
Canva Pro: $7.50/month for one person (50% off for the first 3 months; originally $15/month)
Canva Teams: $10/month per person (minimum 3 people; $30/month total)
9. Expandi
G2 rating: 4.6/5
Best for: B2B marketers looking for safe and effective automation marketing tools.
Expandi focuses on smart automation while ensuring your LinkedIn outreach efforts feel personal and genuine. It’s suitable for marketers who want efficiency and authenticity.
Key features:
- Smart targeting options: Use data-driven targeting to find the right leads.
- Personalized messaging: Customize messages to maintain a human-like touch.
- A/B testing for campaigns: Experiment with different approaches to see what works best.
Pricing:
Business Plan: $99/month - Access to 10+ LinkedIn campaigns, 7+ scraping approaches, Cloud-based software and more.
Agency Plan: Custom pricing (minimum 10 seats) - Everything in Business, Flexible roles and permission management, and more.
10. BuzzSumo
G2 rating: 4.5/5
Best for: Content marketers looking to create engaging and impactful LinkedIn content.
BuzzSumo helps identify trending topics and high-performing content, making it a useful tool for creating engaging LinkedIn posts based on current trends.
Key features:
- Content discovery: Uncover trending topics to inspire your LinkedIn posts.
- Competitor analysis: See what’s working for others in your industry and adapt accordingly.
- Influencer tracking: Identify key players in your niche to collaborate with or learn from.
Pricing:
Content Creation Plan: $199/month
PR & Comms Plan: $299/month
Suite Plan (Most Popular): $499/month
Enterprise Plan: $999/month
11. Taplio
G2 rating: 4.3/5
Best for: LinkedIn creators who need fresh ideas and actionable analytics.
Taplio is a LinkedIn automation software that helps LinkedIn creators stay inspired and optimize their posts for maximum engagement.
Key features:
- Content inspiration: You get ideas based on trending and high-performing LinkedIn posts.
- Post optimization tips: BuzzSumo ensures your posts are structured and worded for the best possible engagement.
- Engagement tracking: You can measure how well your content is performing to refine your strategy.
Pricing:
Here’s a breakdown of the pricing plans:
Starter Plan: $39/month - Write and preview posts, Schedule posts with a queue and more.
Standard Plan: $65/month - Everything in Starter, Generate posts using Taplio’s AI, AI Chat Assistant for idea generation and content polishing and more.
Pro Plan: $199/month - Everything in Standard, Access 3M+ enriched profiles via the Lead Database and more.
Pro Tips for Using LinkedIn Outreach Tools
- Start Small: If you’re new to LinkedIn tools, begin with free or trial versions of these LinkedIn automation tools on the list.
- Focus on ROI: Choose tools that directly align with your goals, whether it’s lead generation, content creation, or analytics.
- Test, Test, Test: Test features and always monitor LinkedIn’s policies to avoid account issues.
- Leverage Analytics: Use tools like Podawaa to refine your LinkedIn marketing strategies based on what’s working.
With the right mix of tools, you can unlock the full potential of LinkedIn, whether you’re an individual creator or part of a large team. Explore, experiment, and find what works for you!
Get Started with Podawaa for Free
Podawaa is designed to amplify your content and get your posts in front of the right people, all while saving you time with its automated engagement features.
Plus, with industry-specific pods and powerful analytics, you’ll have the tools you need to refine your LinkedIn strategy and make your profile stand out.
Don’t miss out on the chance to grow your network and attract more views—get started with Podawaa now!