
It took us 14 months to sign our first 10 customers. The next 10 took 6 weeks.
What changed: we stopped talking about our product and started talking about their problems. Here are the 3 questions we now ask in every first meeting ⬇️

Daniel Reed· 2ndFounder, BrightwaveQuestion two is brutal. We tried it this week: two meetings, two proposals sent.


































Going from 14 months to 6 weeks is exactly what happened to us once we stopped pitching. Taking those 3 questions.