LinkedIn is no longer just a place to connect with professionals—it is an important platform for career growth, business networking, and marketing.
In 2025, LinkedIn keeps growing, with more users, higher engagement, and better advertising opportunities. It’s now an important tool for professionals and businesses.
This report shares the latest LinkedIn statistics, showing who uses the platform, how engagement has changed, and what businesses should do to get the best results.
So if you are looking for a job, hiring, marketing, or leading a business, these insights will help you use LinkedIn wisely.
23 LinkedIn Statistics: Demographics, Engagement, Ads and More
Let’s break down LinkedIn’s latest numbers. We’ll start with demographics—who’s using the platform and how.
Also, we’ll look at business trends, followed by insights on ads and engagement. If you're a marketer, recruiter, or business owner, these stats will help you get the most out of LinkedIn.
LinkedIn Demographics
LinkedIn continues to be a global professional hub, connecting decision-makers, businesses, and professionals across industries.
- 1 billion+ LinkedIn users globally in 2025, reinforcing its dominance as a professional networking platform.
- 304 million LinkedIn users in Europe, making it the second-largest region after the U.S.
- 69 million companies have an official presence on LinkedIn, leveraging it for hiring, networking, and marketing.
- 50.6% of LinkedIn users are between 25-34 years old (Millennials dominate the platform).
- 56.4% of LinkedIn users are male, and 43.6% are female.
- The United States leads with 230 million users, followed by India (135 million) and Brazil (78 million), reflecting LinkedIn’s strong global presence.
LinkedIn Usage Statistics
With millions of professionals actively engaging on LinkedIn daily, the platform continues to be a leading space for job seekers, content creators, and businesses.
- 65 million people search for jobs on LinkedIn every week, making it the top job-hunting platform.
- 9,000 job applications are submitted per minute, demonstrating its widespread use among job seekers.
- 45% of recruiters use LinkedIn skills data to evaluate candidates and improve hiring decisions.
- 25,64% of LinkedIn traffic comes from mobile devices, making mobile optimization important.
LinkedIn Engagement Statistics
The big question is: how engaging is LinkedIn, and is it the right platform for your content? Engagement is key to getting seen. The more people like, comment, or share a post, the further it reaches.
Content that starts conversations and provides value tends to perform best. So, if you want to stand out, focus on creating posts that connect with your audience and keep them interested.
- The average visit duration on LinkedIn is 14 minutes.
- Articles with 1,800-2,100 words perform best, driving higher engagement and reach.
- Companies that post weekly gain 5.6x more followers than those that don’t, emphasizing the need for consistent posting.
- Best times to post on LinkedIn are Monday, 8 AM and 10 AM, and Thursday, 12 PM and 2 PM.
- 7 people hired every minute on LinkedIn.
LinkedIn Business Statistics
Let’s move on to how businesses use LinkedIn. It’s the top platform for B2B marketing, networking, and finding new customers. Many professionals rely on LinkedIn to get industry insights, connect with key people, and grow their sales.
- 89% of B2B marketers say LinkedIn generates high-quality leads, proving its effectiveness for lead generation.
- 97% of B2B marketers use LinkedIn for content marketing, making it the most-used social platform for B2B content distribution.
- Lead Gen Forms on LinkedIn boost conversion rates by 3x, streamlining the lead generation process for businesses.
LinkedIn Ads Insights
Let’s talk about LinkedIn ads. They work well for B2B marketing, helping businesses reach the right people and get good results.
You can target ads based on job title, industry, or company size, making it easier to connect with the right audience. That’s why many businesses choose LinkedIn for their marketing.
- LinkedIn ads reach 14.6% of the global population, showcasing its extensive advertising potential.
- LinkedIn generates 2-5x ROAS (Return on Ad Spend) compared to other platforms, making it a high-performing investment for advertisers.
- LinkedIn ad exposure increases purchase intent by 33%, proving its effectiveness in influencing buying decisions.
- LinkedIn ads convert 2x better than traditional display media, outperforming standard banner and display ads.
Final Thoughts: Get More Engagement, Get More Opportunities
LinkedIn stats help you see what’s working—who’s using the platform, how the algorithm changes, and what kind of content gets the most attention.
But one thing is clear: more engagement means more opportunities—more visibility, better connections, and stronger results.
That’s why Podawaa is the best tool to grow on LinkedIn. It helps you get more likes and comments from real people in your industry, making your posts reach more users.
More engagement means better chances to connect with the right audience and grow your business.