LinkedIn is more than a place to show off your resume—it's a space to build connections, share your expertise, and even grow your personal brand.
But if your LinkedIn posts aren’t getting the attention they deserve, it’s time to try something new.
This guide will walk you through 20 different types of LinkedIn posts that can help you connect with your professional audience, build relationships, and get more engagement.
Plus, we'll introduce you to Podawaa, a tool that can help you schedule and optimize your future posts for better results.
Let's get started!
LinkedIn Statistics: What You Need to Know
If you’re wondering why it’s so important to post consistently on a social media platform like LinkedIn, here’s why:
LinkedIn is massive. According to Statista, with over 930 million LinkedIn users as of 2024, it's not just a job-hunting platform anymore—it's a place where professionals from all walks of life hang out.
Every day, millions of users log in to connect, learn, and share.
And it’s not just any users—you've got freelancers, managers, CEOs, entrepreneurs, and so many others who are actively using LinkedIn to grow their businesses, find potential customers, or land new opportunities.
Let’s break it down:
- 48.5% of LinkedIn users log in daily, meaning they’re out there scrolling through LinkedIn posts and looking for valuable insights.
- It’s also the go-to platform for decision-makers—about 4 out of 5 LinkedIn members are driving business decisions.
So, why does that matter to you?
Post on LinkedIn regularly, you're not just staying visible—you’re showing up where the people who can impact your career or business are spending their time.
Consistency is key here. The more you post, the more chances you have to connect, build professional relationships, and position yourself as an expert in your field.
Plus, LinkedIn’s algorithm rewards consistent posters, so the more active you are, the more your LinkedIn posts get seen.
You could find clients, business partners, or new job opportunities just by sharing your insights, personal stories, or even a quick tip or two.
LinkedIn is a goldmine for networking, and posting consistently helps you stand out in a sea of profiles.
20 LinkedIn Post Examples to Boost Engagement
Let's get straight to the LinkedIn post examples that you can use for your personal LinkedIn or for your LinkedIn company page. Check out these good LinkedIn post examples.
1. Share an Inspiring Personal Story
People love personal stories, especially when they can relate to them.
Sharing your journey—whether it’s how you started in your industry, a big challenge you faced, or an important lesson you learned—can create a strong connection with your audience.
Don’t just talk about yourself, though. Make sure your story includes something your readers can learn from.
Example:
"Let’s say you just made a big career shift. You could post something like: ‘I switched industries five years ago and it was one of the scariest but most rewarding decisions I ever made. Here’s what I learned along the way…’"
Use Podawaa to schedule your story post when your network is most active. This way, you’ll reach the most people at the right time.
2. Quote a Thought Leader
Sharing quotes from well-known industry experts is a simple but effective way to show you’re plugged into your field.
But don’t just post the quote—add your own thoughts on how it applies to your work or why it’s relevant.
Example:
"As Simon Sinek says, ‘Start with why.’ This quote reminds me to always focus on the bigger picture in everything I do. How do you apply this in your own work?"
You can also quote some inspiring quotes for your target audience. Here's an example of Semrush:
Use Podawaa to schedule your LinkedIn post when your LinkedIn network is most active. This way, you’ll reach the most people at the right time.
3. Announce a Product or Service Update
If you’re launching a new product or have an exciting update to share, LinkedIn is the perfect place to spread the word. You’re not just selling—you’re keeping your network informed.
Example:
"Let’s say you’re rolling out a new feature for your software. You might write: ‘Exciting news! We just added [feature] to help you [solve a problem]. Here’s how it works…’"
Podawaa lets you schedule product updates so you don’t have to worry about posting manually.
4. Show a Behind-the-Scenes Moment
People like to see what goes on behind the scenes at a company. It makes you seem more approachable and shows the human side of your business.
You could share a typical day at work, introduce team members, or show how you tackle everyday challenges.
Example:
"Here’s a sneak peek of how our team collaborates on new projects. Spoiler: It involves lots of coffee and brainstorming sessions!"
With Podawaa, you can create a series of these posts to share regularly, helping build a deeper connection with your audience.
5. Share a Lesson Learned
Want to build trust? Let your happy customers do the talking! Posting positive feedback or a customer success story shows how your product or service makes a difference.
Example:
"Let’s say you learned that multitasking isn’t always a good idea. You might post: ‘For years, I thought multitasking made me more productive. Turns out, it was the opposite. Here’s what I do now to focus and get more done…’"
Podawaa can help you track which lessons resonate most with your followers so you can share more of what works.
If you are working in marketing, sales, or SEO then you might know Neil Patel. Here's one of his posts that you can get inspired:
6. Share Customer Testimonials
Want to build trust? Let your happy customers do the talking! Posting positive feedback or a customer success story shows how your product or service makes a difference.
Example:
"[Customer’s name] shared how using our product helped them cut project time by 30%. Here’s what they had to say…"
Podawaa makes it easy to schedule these testimonials when your audience is most likely to engage, boosting your visibility.
7. Celebrate a Personal or Professional Achievement
It’s okay to toot your own horn now and then! Sharing your achievements—whether it’s a new certification, a promotion, or completing a big project—shows your dedication and growth.
Example:
"Let’s say you just finished a big project. You might write: ‘Proud to share that we just wrapped up [project] after months of hard work. Couldn’t have done it without my amazing team!’"
Podawaa can help you time these LinkedIn posts perfectly to get the most attention from your LinkedIn network.
8. Add Some Humor
A little humor can go a long way in making your posts stand out. Just make sure the joke is appropriate for your audience and relevant to your industry.
Example:
"Why did the project manager bring a pencil to the meeting? To draw conclusions!"
Podawaa lets you test different types of humor and see which ones get the most laughs and engagement.
9. Announce an Event
Whether you’re hosting a webinar, conference, or AMA session, LinkedIn is a great place to invite people.
Make sure to include the event details (date, time, and how to join) and explain why people should attend.
Example:
"Let’s say your company is hosting a webinar. You might post: ‘Join us on [date] for a live webinar where we’ll cover [topic]. Here’s what you’ll learn…’"
Use Podawaa to schedule reminders leading up to the event to keep the momentum going and ensure your LinkedIn presence.
10. Share a Job Opening
If your company is hiring, share job openings on LinkedIn. This not only helps you find candidates but also shows your business is growing.
Example:
"We’re hiring! Looking for a [job title] to join our team. If you’re passionate about [field], we’d love to hear from you!"
Podawaa can schedule job posts at the times when your potential customers and candidates are most active on LinkedIn.
11. Start a Challenge or Contest
Want to boost engagement and create buzz around your brand? Run a LinkedIn challenge or contest! This could be something fun or directly related to your industry.
Example:
"We’re launching a #30DayProductivityChallenge! Share your best tips for staying productive and tag us for a chance to win [prize]!"
Podawaa can help you track participation and keep the excitement going throughout the challenge, boosting your LinkedIn strategy.
12. Share Industry Stats
Sharing key statistics or valuable insights about your industry positions you as a knowledgeable professional. Use simple, easy-to-understand visuals to make your point.
Example:
"Did you know that 70% of businesses are planning to increase their digital marketing budgets next year? Here’s why that matters…"
Podawaa can help you format and schedule these LinkedIn content ideas for maximum impact.
13. Offer Free Resources
Sharing valuable resources like e-books, guides, or articles helps you add value to your network and build your reputation as an expert in your field.
Example:
"Check out this free e-book on how to improve your email marketing strategy. It’s packed with tips to help you grow your audience."
Use Podawaa to schedule these post ideas regularly to keep your network engaged.
14. Share a Case Study
Case studies show how your product or service helped a customer achieve real results. This is a powerful way to prove the value of what you offer.
Example:
"Here’s how we helped [company name] increase their ROI by 25%. Check out the full case study here…"
Podawaa can schedule case study posts at optimal times to ensure they get the attention they deserve and help you generate leads.
15. Post a Media Feature
If your business or product has been featured in the media, let your LinkedIn network know! Sharing these features builds credibility and shows that you’re making an impact.
Example:
"We’re thrilled to be featured in [publication]! Here’s what they had to say about our latest project…"
Podawaa allows you to schedule these LinkedIn posts for when your network is most active.
16. Create a Poll or Survey
Polls are a great way to engage your network and learn from them at the same time. Ask a question that’s relevant to your industry and encourage people to share their thoughts.
Example:
"Which project management tool do you prefer?
- Tool 1
- Tool 2
- Tool 3
- Other?"
Podawaa can help you monitor the poll results and even automate follow-up future posts based on the answers you receive.
17. Ask a Question
Asking open-ended questions is a great way to start conversations and build engagement. Choose a question that’s relevant to your field and get ready to jump into the discussion.
Example:
"What’s the most important factor when choosing a new software tool? Let’s chat in the comments!"
Podawaa tracks engagement, so you can see which questions spark the most interest.
18. Share a Quick Tip
A quick, actionable tip can add value to your network without taking much time to read. Keep it simple and directly related to your expertise.
Example:
"Pro tip: Use [tool] to automate [task] and save hours each week!"
Schedule regular tips with Podawaa to keep your followers engaged and coming back for more LinkedIn content.
19. Celebrate Team Achievements
Highlighting your team’s successes is a great way to show appreciation and give a glimpse into your company culture.
Example:
"Huge shout-out to our marketing team for hitting a major milestone this quarter! Couldn’t have done it without their dedication and hard work."
Podawaa can automate these celebration posts to keep the good vibes going throughout the year.
20. Share your Blog Post
If you’ve written a blog post, why not share it with your LinkedIn network? It’s a great way to showcase your expertise and drive traffic to your website.
When sharing, give a brief overview of the post’s main points, add a compelling question or call to action, and encourage your connections to engage.
Example: "Just published a new blog on [topic]! I dive into [main points] and share tips on [related advice]. Would love to hear your thoughts—check it out here [link]!"
Here's an example from Brian Dean, the Co-founder of Exploding Topics, on sharing a blog link together with a short description.
Take Your LinkedIn Posts to the Next Level
Now that you’ve seen 20 engaging LinkedIn post ideas, it’s time to elevate your LinkedIn strategy.
If you’re sharing inspiring stories, celebrating team milestones, or offering quick tips, these creative LinkedIn post ideas will help you connect with your audience on a deeper level.
Podawaa can help you boost your engagement and make your LinkedIn posts stand out even more. With Podawaa, you can:
- Increase your likes and comments through strategic engagement from your network or expert groups.
- Customize the reactions and engagement on your posts to ensure they hit the right notes.
- Join or create engagement pods, allowing you to automatically connect with others and maximize your visibility.
- Track key analytics with advanced LinkedIn insights to fine-tune your content strategy and grow your LinkedIn presence.
Add Podawaa to Chrome Today for Free!
If you are looking to share a personal story, create good LinkedIn posts, or leverage LinkedIn carousel posts, Podawaa can help you stay consistent and gain valuable insights from your LinkedIn content.
With Podawaa, you can easily schedule and manage your future posts, from sharing job openings to highlighting your company page.
Whether you're sharing blog posts, updating your LinkedIn profile, or connecting with potential customers, Podawaa helps make sure your posts are set up to get more interaction and build professional relationships.