LinkedIn stands out as a hub for professionals, hosting a dynamic network of over 65 million decision-makers. It’s an essential platform for networking, generating leads, and building professional credibility.
But if you’ve tried to maintain a strong LinkedIn presence manually, you know it can feel like a full-time job.
This is where LinkedIn automation tools come into play. These solutions help you manage your LinkedIn account activities, from scheduling posts to generating leads and tracking analytics.
They offer advanced targeting options, ease of use with LinkedIn Premium or Sales Navigator, and built-in safety measures to ensure compliance with LinkedIn's terms of service.
Whether you’re an influencer or part of a sales and marketing team, there’s a tool for you.
Let’s explore the top LinkedIn automation tools for 2024, breaking down their unique features, pricing, and why they’re worth considering.
What is a LinkedIn Automation Tool?
LinkedIn automation software is designed to help you manage and optimize your LinkedIn campaigns with minimal manual effort.
Think of it as your virtual assistant, handling repetitive tasks so you can focus on what truly matters—building relationships through your LinkedIn profile, LinkedIn prospecting, and growing your brand.
These tools cover a wide range of functions, including:
- Content Scheduling: You can automatically post your updates at the best times to maximize engagement.
- Profile Optimization: These solutions help refine your profile to attract more views and connection requests.
- Lead Generation: You can find and reach out to potential clients or collaborators without hours of manual searches.
- Engagement Management: Liking, commenting, and replying to LinkedIn messages or posts automatically to keep your audience engaged.
- Analytics Tracking: You can measure how well your content and LinkedIn outreach efforts are performing.
LinkedIn automation tools automate these tasks, making it easier to maintain a consistent presence, grow your network strategically, and track your results over time.
Whether you’re a freelancer, a marketer, or a member of sales teams, these tools can fit right into your workflow.
Why Are LinkedIn Automation Tools Important?
For professionals, managing their LinkedIn activities manually can feel overwhelming, especially if they’re trying to balance it with their day-to-day responsibilities.
Here’s why they’re so important:
Saves Time and Boosts Efficiency
Automation tools handle time-consuming tasks like sending connection requests, following up with personalized messages, and scheduling LinkedIn posts.
Instead of manually sending 50 follow-up messages, you can automate the process and let the tool do the heavy lifting.
Helps You Stay Consistent
Consistency is key to building a strong LinkedIn presence, but it’s hard to post regularly and engage with your LinkedIn contacts when you’re busy.
Automation tools ensure you’re always active by scheduling posts and interactions ahead of time. With this feature, you can maintain visibility in your network without being tied to your screen.
Improves Engagement and Reach
Many tools include features like engagement pods or automated commenting, which help increase your visibility.
By consistently engaging with others, your content becomes more likely to appear in their feeds, driving more profile views and LinkedIn connection growth.
Simplifies Lead Generation
Manually searching for leads, qualifying them, and reaching out can take hours. Automation tools speed up this process by finding leads that match your criteria and sending them personalized connection requests or messages.
For example, tools like LinkedIn Sales Navigator, Podawaa, or other LinkedIn automation tools can identify decision-makers in your target audience and initiate contact automatically.
Provides Actionable Insights
Understanding what works and what doesn’t is critical to improving your LinkedIn performance.
Automation tools provide analytics on metrics like engagement rates, profile views, and connection growth, giving you the data you need to refine your approach.
Features to Look for in a LinkedIn Automation Tool
When selecting a LinkedIn automation tool, it’s essential to consider the features that align with your objectives and needs. Here are some key features to look for:
Defining Your Objective
Selecting a LinkedIn automation tool begins with defining your goals. Are you focusing on generating leads, improving your outreach strategy, or efficiently managing multiple accounts?
Knowing your objectives makes it easier to pick the right tool for your needs.
- Clear Goals: Look for a tool that allows you to define your objectives and set specific goals for your LinkedIn automation efforts. This ensures that the tool aligns with your overall strategy.
- Target Audience: Ensure the tool enables you to identify and target your ideal audience, including job titles, industries, and locations. This feature is vital for effective LinkedIn prospecting.
- Message Personalization: Opt for a tool that offers advanced message personalization features, such as custom variables and hyper-personalized images. Personalized messages can significantly improve your engagement rates.
Ease of Use
A user-friendly LinkedIn automation tool can save you time and reduce the learning curve, allowing you to focus on your core activities.
- User-Friendly Interface: Choose a tool with an intuitive and user-friendly interface that makes it easy to navigate and use. A well-designed interface can streamline your workflow.
- Automation Workflows: Look for a tool that allows you to create automated workflows for tasks such as connection requests, messages, and follow-ups. This feature can automate repetitive tasks, freeing up your time for more strategic activities.
- Drag-and-Drop Editor: Opt for a tool with a drag-and-drop editor that makes it easy to create and customize your automation workflows.
Scalability
As your LinkedIn activities grow, you need a tool that can scale with your needs.
- Scalable Architecture: Ensure the tool has a scalable architecture that can handle large volumes of data and automation tasks. This is particularly important for sales and marketing teams managing extensive LinkedIn campaigns.
- Multi-Account Support: Look for a tool that supports multiple LinkedIn accounts, making it ideal for sales and marketing teams. This feature allows you to manage all your LinkedIn profiles from a single platform.
- Team Collaboration: Opt for a tool that enables team collaboration and allows you to assign tasks and track progress. This feature is essential for teams working on LinkedIn outreach efforts.
Compatibility
Compatibility with LinkedIn and other tools in your tech stack is crucial for smooth integration and workflow.
- LinkedIn API Integration: You need to ensure the tool integrates with the LinkedIn API, ensuring compliance with LinkedIn’s policies.
- Third-Party Integrations: Look for a tool that integrates with other third-party tools and platforms, such as CRM systems and marketing automation software.
- Browser and OS Compatibility: Select a tool that is compatible with multiple browsers and operating systems. This ensures that you can access the tool from any device, enhancing flexibility.
Data Security
Protecting sensitive data is a top priority when using LinkedIn automation tools to ensure privacy and compliance.
- Data Encryption: The tool must use robust data encryption methods to protect your data and prevent unauthorized access. This is essential for keeping your LinkedIn activities private and secure.
- Compliance with LinkedIn Policies: Look for a tool that complies with LinkedIn’s policies and guidelines, ensuring your account safety. Compliance helps prevent your LinkedIn account from being flagged or restricted.
- Regular Security Audits: You need to select a tool that conducts regular security audits and penetration testing to ensure the security of your data. Regular audits help identify and mitigate potential security risks.
It may interest you: How to Turn On LinkedIn Private Mode? (Pros & Cons)
9 Best LinkedIn Automation Tools
Here's a list of 9 LinkedIn tools, covering their main features and pricing.
1. Podawaa
Best for: Boosting LinkedIn engagement through community collaboration.
Podawaa is an advanced LinkedIn automation software that stands out for its engagement pod feature, which connects you with professionals in your niche to amplify your LinkedIn reach.
It’s perfect for building authentic engagement and creating a strong presence.
Key Features of Podawaa
- Smart Post Scheduling: With this feature, you can automatically schedule posts to go live at times when your audience is most active, increasing your chances of getting seen and engaged.
- Engagement Pods: You can join groups of professionals who like and comment on each other’s posts, helping boost your visibility and credibility.
- Content Inspiration: Unsure what to post? This tool gives you post ideas tailored to your industry, so you’re never stuck for content.
- Performance Analytics: You can learn what’s working and what isn’t by tracking metrics like post impressions, clicks, and engagement rates.
Pricing
Podawaa offers a forever free plan along with paid options tailored to meet different needs. Here’s a breakdown of the pricing plans:
Free Plan: 50 credits per month, Max 50 engagements per post, Unlimited LinkedIn posts
Pro Plan: €14.99/month per user - 250 credits per month, Max 100 engagements per post, Unlimited LinkedIn posts
Advanced Plan (Most Popular): €49.99/month per user - 1,000 credits per month, Max 300 engagements per post, Unlimited LinkedIn posts, Disable auto-engagement.
Get started for free today and see how Podawaa can transform the way you engage on LinkedIn!
2. Taplio
Best for: AI-powered content creation and LinkedIn lead generation.
Taplio is a LinkedIn management tool designed to assist with tasks such as creating engaging posts, identifying potential leads, and tracking performance metrics. It is aimed at users who want to streamline their LinkedIn activities and improve their professional presence.
Key Features of Taplio
- AI Content Creation: This feature allows you to generate posts tailored to your tone and audience, making content creation quick and stress-free. You can even use it to create viral posts based on trending topics.
- Lead Database: With access to over 3 million leads, you can find prospects and start conversations without spending hours searching manually.
- Profile Analytics: This feature helps you track key metrics like profile views, post engagement, and connection growth, so you know exactly what’s working.
- DM Assistant: You can personalize and automate your outreach messages, saving you time while maintaining a professional touch.
Pricing
Taplio offers a 7-day free trial along with paid plans designed for individuals and teams looking to optimize their LinkedIn content and lead generation efforts. Here’s a breakdown of the pricing plans:
Starter Plan: $39/month - Write and preview posts, Schedule posts with a queue, Get inspired by 5M+ viral posts, Bookmark favorite LinkedIn posts (coming soon), and Advanced post analytics.
Standard Plan: $65/month - Everything in Starter, Generate posts using Taplio’s AI, AI Chat Assistant for idea generation and content polishing, Create and design carousel posts, Grow your network with the Relationship Builder, Manage your contacts.
Pro Plan: $199/month - Everything in Standard, Access 3M+ enriched profiles via the Lead Database, Higher limits on AI-generation features (5,000 credits/month), Higher limits on relationship-building features (1,500 commenting credits/month).
3. SocialPilot
Best for: Multi-platform social media management
SocialPilot is a comprehensive social media management tool that supports multiple platforms, including LinkedIn. It is designed for teams and agencies that need to efficiently manage several social media accounts in one place.
Key Features of SocialPilot
- Bulk Scheduling: This feature allows users to schedule up to 500 posts simultaneously, making it a practical feature for teams managing large volumes of content.
- Team Collaboration: You can add as many team members as you need and assign different roles.
- Content Design with Canva: You can create polished LinkedIn posts directly within the platform using Canva integration.
- Basic Analytics: SocialPilot track performance metrics for your LinkedIn posts to see what works with your audience.
Pricing
SocialPilot provides a free trial without requiring a credit card, along with several paid plans designed to meet the needs of professionals, small teams, and agencies. Here’s a breakdown of the pricing plans:
Essentials Plan: $30/month - 7 Social Media Accounts, 1 User, 500 AI Credits.
Standard Plan: $50/month - 15 Social Media Accounts, 3 Users, 1,000 AI Credits.
Premium Plan (Most Popular): $100/month - 25 Social Media Accounts, 6 Users, 5,000 AI Credits.
Ultimate Plan: $200/month - 50 Social Media Accounts, Unlimited Users, Unlimited AI Credits.
4. Expandi
Best for: Advanced LinkedIn outreach campaigns
Expandi is a tool designed for automating LinkedIn outreach with an emphasis on compliance and avoiding spam-like behavior.
It is widely used by sales professionals and marketers aiming to enhance their lead generation efforts.
Key Features of Expandi
- Smart Campaigns: This feature allows you to create multi-step campaigns, combining connection requests, follow-ups, and InMail messages for an end-to-end outreach strategy.
- Personalized Messaging: Expandi automates your messages while keeping them personal by using placeholders like first name or job title.
- Dynamic Blacklisting: You can protect your reputation by automatically avoiding outreach to current connections, existing leads, or flagged accounts.
- Analytics Dashboard: You can see how your campaigns are performing, from response rates to accepted connection requests.
Pricing
Expandi offers a 7-day free trial and customizable plans designed for both individual professionals and larger teams. Here’s a breakdown of the pricing plans:
Business Plan: $99/month - Access to 10+ campaign types, 7+ scraping approaches, Cloud-based software, Dedicated country-based IP address, Account safety features.
Agency Plan: Custom pricing (minimum 10 seats) - Everything in Business, Flexible roles and permission management, Centralized campaign management, Tailored for larger teams or white-label solutions.
5. Dripify
Best for: Lead nurturing through LinkedIn workflows
Dripify is a tool designed to create automated workflows for LinkedIn lead generation. It is often used by sales teams to enhance efficiency in managing leads and closing deals.
Key Features of Dripify
- Workflow Builder: You can create sequences that combine actions like connection requests, follow-ups, and profile views. This feature allows you to build a complete lead nurturing pipeline.
- Team Performance Tracking: Managers can monitor their team’s progress, from connections made to leads generated.
- A/B Testing: Dripify tests different messages and workflows to see which approach delivers the best results.
- CRM Integration: You can sync your LinkedIn leads with your CRM for seamless follow-up.
Pricing
Dripify offers tailored plans for users looking to leverage LinkedIn automation and lead generation. Here’s a breakdown of the pricing plans:
Basic Plan: $59/user/month - 1 drip campaign, Limited daily quotas, Advanced dashboard and reports, Complete performance automation.
Pro Plan (Most Popular): $79/user/month - Unlimited drip campaigns, Full daily quotas, Advanced dashboard and reports, Complete performance automation, A/B testing.
Advanced Plan: $99/user/month - Unlimited drip campaigns, Full daily quotas, Advanced dashboard and reports, Complete performance automation, A/B testing.
6. Zopto
Best for: LinkedIn prospecting and lead generation efforts.
Zopto is a cloud-based tool designed for professionals who need to scale their LinkedIn outreach efforts.
Key Features of Zopto
- Targeted Lead Filters: With this feature, you can narrow down prospects using filters like location, industry, and job title.
- Automated Messaging: You can send personalized messages to new connections, helping to save time and reduce the need for manual outreach.
- Profile Views and Follows: This tool allows you to engage with prospects by viewing or following their profiles, triggering curiosity and reciprocal engagement.
- Campaign Analytics: You can measure how many leads you’re generating and refine your campaigns for better results.
Pricing
Zopto offers tailored plans for individuals, small businesses, and large enterprises. Here’s a breakdown of the pricing plans:
Basic Plan: $197/month per account - Dedicated Campaign Success Manager, Omni-Channel Smart Sequences, 5,000 Email Contacts/Month, Email Enrichment and Verification, Automated LinkedIn interactions (Profile Views, Follows, Endorsements, Post Engagement).
Pro Plan: $297/month per account - Includes everything in Basic, End-to-End AI Campaign Builder, AI Template Map Library, AI-Generated Responses, AI Sentiment Analysis, AI LinkedIn Post Scheduling.
Agency & Enterprise Basic Plan: Starting at $156/month per user (minimum 2 users required) - Includes everything in Basic, Agency Dashboard, Volume Discount Pricing.
Agency & Enterprise Pro Plan: Starting at $237/month per user (minimum 2 users required) - Includes everything in Basic and Pro, Agency Dashboard, and Volume Discount Pricing.
7. Hootsuite
Best for: Managing social media at scale.
Hootsuite is a social media management platform that supports LinkedIn and various other social media networks. It’s suitable for businesses managing large-scale campaigns.
Key Features of Hootsuite
- Post Scheduling: This feature allows you to schedule and publish LinkedIn posts in advance, so you never miss a posting window.
- Customizable Analytics: You can get detailed reports on your LinkedIn performance, including engagement rates and follower growth.
- Content Library: Hootsuite stores and organizes your content in one place, making it easy to collaborate with your team.
- App Integrations: Hootsuite integrates with Canva for designing posts and Grammarly for error-free writing.
Pricing
Hootsuite offers a free 30-day trial and flexible plans tailored to individuals, teams, and enterprises. Here’s a breakdown of the pricing plans:
Professional Plan: $99/month - 1 User, 10 Social Accounts, Unlimited post scheduling, Best time-to-post recommendations, Custom analytics and reports, Competitive benchmarking tool.
Team Plan (Most Popular): $249/month - 3 Users, 20 Social Accounts, Everything in Professional, Link in bio tool, Suspend scheduled posts, Team roles and permissions, Assign DMs to teammates.
Enterprise Plan: Custom pricing (starting at 5 users and 50 social accounts) - Everything in Team, Approval workflow and asset management, Content library, Automated engagement tools.
8. LinkedIn Sales Navigator
Best for: Sales teams and enterprise-level lead generation.
LinkedIn Sales Navigator leverages LinkedIn’s native capabilities for finding and engaging with high-quality leads.
Key Features of LinkedIn Sales Navigator
- Advanced Search: With over 20 filters, you can find prospects that perfectly match your criteria.
- InMail Messaging: Send direct messages to LinkedIn users outside your network, opening doors to new opportunities.
- Real-Time Insights: This feature keeps you updated on your prospects’ activity, helping you find the perfect time to reach out.
- CRM Sync: Automatically sync your leads and notes with your CRM for a streamlined workflow.
Pricing
- Core Plan: $79.99/month (billed annually).
- Advanced Plan: $125/month (billed annually).
9. Octopus CRM
Best for: LinkedIn customer relationship management
Octopus CRM integrates CRM functionalities with LinkedIn, enabling users to organize and manage leads directly within the platform.
Key Features of Octopus CRM
- Connection Campaigns: You can automate connection requests and follow-ups for better lead generation.
- Profile Visitor Automation: Octopus boosts your visibility by automatically visiting relevant profiles.
- Performance Tracking: You can measure the success of your campaigns with built-in analytics.
- Lead Segmentation: This feature allows you to categorize your LinkedIn connections, making it easier to manage your relationships.
Pricing
Octopus CRM provides various pricing plans designed to assist users in automating and managing their LinkedIn activities efficiently. Here’s a breakdown of the pricing plans:
Starter Plan: $9.99/month - Personal CRM with stats, Auto invite (personalized), Ability to connect with premium LinkedIn users only.
Pro Plan: $14.99/month - Everything in Starter, Send automated messages in bulk.
Advanced Plan: $21.99/month - Everything in Pro, Auto view profiles, Auto endorse skills.
Unlimited Plan (Recommended): $39.99/month - Everything in Advanced with unlimited access to all features.
Which LinkedIn Automation Tool Should You Choose?
- For LinkedIn-specific growth and engagement: Go for Podawaa or Expandi.
- For lead generation and CRM integration: Consider Dripify, Zopto, or LinkedIn Sales Navigator.
- For multi-platform management: Opt for Hootsuite or SocialPilot.
- For AI-powered content creation: Go for Taplio or Postwise.
Your choice will depend on your goals, whether it’s scaling outreach, nurturing leads, or building authority through content.
Try Podawaa for Free
With Podawaa, you can easily schedule posts, join engagement pods, and gain valuable insights to grow your network and boost your visibility.
Whether you’re a solo professional or part of a team, Podawaa simplifies your workflow so you can focus on meaningful connections.
Get started for free today and see how Podawaa can transform the way you engage on LinkedIn!