Writing articles on LinkedIn is a great way to share your expertise, grow your professional network, and position yourself as a thought leader in your industry.
However, many professionals hesitate to write because they’re unsure where to start or if it’s worth the effort.
Well-written LinkedIn articles can boost your visibility, strengthen your personal brand, and even help you connect with new opportunities.
Whether you're writing your first article or looking to improve your content strategy, this guide will walk you through practical tips to create engaging and valuable articles that your audience will love.
What is a LinkedIn Article?
A LinkedIn article is a longer, more detailed post that you can publish directly on LinkedIn to share insights, experiences, and expertise.
Most people on LinkedIn share quick updates, personal stories, or industry news through short LinkedIn posts. However, articles give you more space to dive deeper into a topic.
Many professionals use them to establish thought leadership, provide in-depth analysis, or offer practical tips on subjects like marketing, remote work, and professional growth.
To reach a wider audience, you can also use LinkedIn features like newsletters or share your article on other platforms, such as your website or blog.
Benefits of Writing LinkedIn Articles
Regularly publishing LinkedIn articles is a fantastic way to build your professional reputation but also to get the top voice badge.
You can build credibility and expand your professional network by consistently publishing valuable content. Let’s have a look at more benefits:
1. Establish Yourself as a Thought Leader
Writing LinkedIn articles helps you stand out as an expert in your field. When you share valuable insights, real experiences, and useful advice, people start seeing you as a trusted voice in your industry. This can lead to more connections, job opportunities, and even business deals.
For example, a leadership coach who regularly writes about effective communication and decision-making might attract professionals looking for coaching services.
Similarly, a marketing expert who shares tips on branding and content creation could gain new clients or speaking opportunities.
By consistently providing helpful content, you show that you know your stuff—and that makes people want to follow, trust, and engage with you.
2. Reach More People and Grow Your Influence
One of the biggest advantages of writing engaging articles is that they can be seen by people outside your immediate network.
Unlike regular posts, which mostly reach your connections, articles can show up in LinkedIn search results and even on search engines like Google.
This means potential employers, clients, or business partners searching for practical insights in your field might come across your content—even if they don’t follow you yet.
For example, if a financial advisor writes an article about smart investing strategies, someone searching for investment tips on Google or LinkedIn might find it and reach out for advice or services.
Another benefit is that LinkedIn tracks engagement through likes, comments, and shares. This helps you see what topics resonate most with your audience, so you can adjust your content strategy and write articles that attract even more readers.
If you want to maximize your reach, Podawaa can help boost engagement on your posts by increasing likes and comments from real people. More engagement means higher visibility, helping your article reach your target audience. Here's how it works:
- Install the Podawaa Chrome Extension: Add the extension to your browser to get started.
- Create or Join a Pod: Pods are groups of users who engage with each other's content. You can create a LinkedIn engagement pod with your team or friends, or join an existing one that aligns with your interests.
- Boost Your Post: After publishing a LinkedIn post, paste its link into Podawaa and click "Boost this post." The tool will then facilitate smart engagement from real users, enhancing your post's reach.
3. Understand What Works and Improve Your Content
As you start reaching more people with your articles, it’s important to know what’s working and what’s not. That’s where LinkedIn analytics comes in.
LinkedIn gives you insights into who’s reading your article, including their job titles, companies, and locations.
You can also see how many people viewed, liked, and shared your content. This helps you understand what topics are getting the most engagement and which ones might need a different approach.
For example, if a career coach notices that an article about resume tips gets a lot of traction, but one about interview strategies doesn’t, they might focus more on resume-related content in the future.
By paying attention to these metrics, you can fine-tune your content strategy and create articles that truly connect with your audience.
How to Write a Great LinkedIn Article
Now that you know the benefits of writing LinkedIn articles, let’s talk about how to create one that grabs attention and delivers value.
1. Pick a Topic That Matters
A great LinkedIn article starts with the right topic. You want to find a balance between three things:
- Your expertise: Write about what you know so you can provide real value.
- What your audience cares about: Choose topics that are relevant to the people you want to reach.
- A fresh angle: Offer a unique perspective, personal experience, or practical advice to make your article stand out.
For example, if you work in HR, you might write about quitting, employee engagement, or company culture trends. If you're a marketing professional, you could explore content strategy, brand building, or how to maximize social media reach.
The more relevant and insightful your topic is, the more likely people are to read, engage, and share your article.
2. Write a Headline That Grabs Attention
Your headline is the first thing people see, so it needs to be clear, engaging, and relevant. A good headline tells readers exactly what to expect and makes them want to click.
Avoid vague or overly flashy titles that feel like clickbait. Instead, go for specific and actionable wording, like:
- “5 Practical Tips to Boost Engagement on LinkedIn Articles”
- “How to Use LinkedIn Features to Grow Your Professional Network”
A strong headline helps your article stand out in LinkedIn feeds and search results, increasing the chances of it being read and shared.
3. Make It Easy to Read
People skim online content, so your article should be visually appealing and simple to follow. Here’s how to make it reader-friendly:
- Use short paragraphs and sentences: Large blocks of text can be overwhelming. Keep it concise.
- Add images: A relevant image can grab attention and make your article more engaging.
- Use bullet points and subheadings: They help break up the content and make key points easy to find.
- Stick to 500-750 words: This keeps your article long enough to provide value but short enough to hold attention.
A well-formatted article is easier to read, which means more people will stay engaged and absorb your message.
4. Share Practical Tips People Can Use
The best LinkedIn articles don’t just share ideas—they give readers something they can apply right away. People want insights they can use in their careers, whether it’s improving their leadership skills, refining a marketing strategy, or staying ahead of industry trends.
Make your article more valuable by including the following:
- Practical examples: Show how a concept works in practice. For example, instead of just saying, “Networking is important,” share a story of how a simple LinkedIn connection led to a job opportunity.
- Case studies: If you have data or results from past experiences, use them to back up your points.
- Step-by-step advice: Break down complex ideas into actionable steps so readers know exactly what to do next.
When your article is not just interesting but also useful, people are more likely to engage with it, share it, and follow you for more insights.
5. Use LinkedIn’s Features to Get More Readers
Even the best article won’t get much traction if people don’t see it. That’s why it’s important to use LinkedIn’s built-in tools (and a few extras) to expand your reach.
Here are some ways to maximize visibility:
- Use LinkedIn Newsletters: This allows people to subscribe to your content, so they get notified every time you publish a new article.
- Share your article in a LinkedIn post: Write a short, compelling introduction that grabs attention and includes a call to action (e.g., “What’s your take on this?”).
- Engage with comments: Responding to readers creates discussion, which boosts visibility and helps your article reach more people.
- Cross-promote on other platforms: Share your article on your website, blog, or even Twitter to drive more traffic.
If you want to take things further, Podawaa can help you amplify your LinkedIn presence by increasing likes and comments on your posts.
It’s an automated tool that helps you get thousands of qualified views, making it easier to reach a larger audience—without paying for ads.
By using LinkedIn’s features and tools like Podawaa, you can ensure your articles get the attention they deserve!
Boost Your LinkedIn Articles with Podawaa
To amplify the impact of your articles, consider using Podawaa. This LinkedIn automation tool helps increase the visibility of your LinkedIn profile by automating likes and comments, ensuring your content reaches more people.
You can create or join groups (pods) with colleagues or like-minded professionals who will engage with your posts, boosting their reach.
Ready to elevate your LinkedIn game? Try Podawaa free for 7 days and see the difference it can make.