Have you ever scrolled through LinkedIn and noticed some people with a blue Top Voice badge or a gold Community Top Voice badge?
These users stand out because LinkedIn recognizes them as industry experts. They consistently share valuable insights, engage with others, and contribute to their field.
But here’s the question: How do you become a Top Voice on LinkedIn in 2025?
The good news? It’s achievable.
This guide will show you exactly how to do it—with practical steps, real examples, and tools like Podawaa to help you along the way.
What Is the LinkedIn Top Voice Badge?
The LinkedIn Top Voice badge is a recognition given to a select group of LinkedIn users who regularly share high-quality insights in their particular industry.
There are two types of badges:
- Blue Top Voice Badge – Awarded to individuals in LinkedIn’s invite-only program who share expert insights and engage meaningfully.
- Gold Community Top Voice Badge – Given to contributors of collaborative articles who consistently provide valuable contributions in their respective fields.
Here's what the top voice badge looks like:
TL;DR: How Do You Get the Top Voice Badge?
LinkedIn’s editorial team manually awards the blue badge to users who:
- Regularly post valuable content related to their particular skill or industry. Here are some tips on how to write better LinkedIn posts.
- Engage with the LinkedIn community by sharing insights and making thoughtful comments.
- Have a strong personal brand and are recognized as thought leaders.
The gold badge, on the other hand, is awarded automatically when you contribute high-quality content to collaborative articles.
So, let's say you’re an expert in the tech industry, contributing insightful LinkedIn posts and comments about AI trends could help you get recognized by LinkedIn.
5 Best Strategies to Become a LinkedIn Top Voice
If you want to be recognized as a Top Voice on LinkedIn, you need a structured approach. It’s not enough to post occasionally or engage randomly.
LinkedIn rewards those who consistently share insights, participate in discussions and contribute meaningfully to their industry. Here are five essential strategies to help you earn that recognition.
1. Build a Strong LinkedIn Profile
Your LinkedIn profile is the foundation of your online presence. Before you start posting and engaging, make sure your profile clearly reflects your expertise.
Start with a professional profile picture—a high-quality, well-lit headshot that makes you look approachable and trustworthy.
Your headline should go beyond just stating your job title. Instead of something generic like “Marketing Manager,” try something more descriptive, such as "Helping Brands Grow with Data-Driven Marketing | AI & Analytics Expert." This immediately tells people what you do and what value you offer.
The About section or LinkedIn bio is your opportunity to share your professional journey. It should highlight your expertise, key skills, and the unique perspective you bring to your industry. Think of it as your elevator pitch—concise but impactful.
Your skills section should include relevant abilities that align with your area of expertise. LinkedIn uses this information to categorize your profile, helping it appear in searches related to your industry.
Getting endorsements and recommendations from colleagues or industry peers further strengthens your LinkedIn profile, making you stand out as a knowledgeable and reliable professional.
A well-optimized profile ensures that when people come across your posts or comments, they immediately see your authority and credibility in your industry.
2. Share Valuable and Engaging Content
Consistently posting high-quality content is one of the most effective ways to establish yourself as a Top Voice. Also, do not forget to post at the best times on Linkedin for better engagement.
LinkedIn favors content that sparks discussions, provides insights, and adds value to the community. Instead of just sharing links to articles, focus on creating original content that reflects your expertise.
One of the best approaches is to discuss industry news and trends. When something significant happens in your field, don’t just report it—analyze it.
Share your thoughts on why it matters and how it impacts professionals in your industry. This not only positions you as someone who stays informed but also encourages engagement from others.
Personal stories and experiences resonate deeply with audiences. Whether it’s a lesson you learned from a professional setback or a major success, sharing your journey makes your content relatable and memorable.
LinkedIn also provides the option to publish articles, which allows you to go in-depth on topics and establish your authority in a structured way. Unlike posts, articles remain permanently on your profile, serving as a long-term showcase of your expertise.
If you are looking to amplify your content reach, Podawaa is an important tool. It helps increase engagement on your posts through LinkedIn engagement pods, making them more visible in the LinkedIn feed.
Since LinkedIn prioritizes posts with high engagement, using a tool like Podawaa can significantly boost your chances of getting noticed by a wider audience.
3. Engage With the LinkedIn Community
Becoming a Top Voice isn’t just about posting—it’s also about engaging. LinkedIn values users who actively participate in conversations and contribute to meaningful discussions.
If you want to be recognized, you need to interact with other professionals in your field consistently.
Leaving thoughtful comments on posts from other industry leaders or trending discussions is a great way to get noticed.Instead of just saying, “Great post,” take a moment to add your own perspective or ask a relevant question. This not only increases your visibility but also builds connections with key players in your industry.
Starting conversations by asking insightful questions can also help. When you post, encourage discussion by inviting your audience to share their thoughts. This makes your content more engaging and increases the likelihood of others commenting and interacting with your posts.
When people leave comments on your content, always respond thoughtfully. A simple “Thanks for commenting” isn’t enough.
Acknowledge their point, ask follow-up questions, or continue the conversation. LinkedIn prioritizes content that generates active discussions, so the more engagement your posts receive, the better.Another way to increase your visibility is by tagging relevant professionals in your posts.
If you mention a particular trend or insight, tagging experts in that field can encourage them to join the conversation, further boosting your reach.Joining LinkedIn Groups related to your industry is also a good strategy.
These groups offer a focused space to share insights, discuss trends, and connect with like-minded professionals. Active participation in these groups can strengthen your presence in your field and help you build credibility.
4. Contribute to Collaborative Articles
Contributing to collaborative articles is one of the fastest ways to earn the gold Community Top Voice badge. LinkedIn regularly publishes industry-specific articles and invites professionals to share their expertise in the comments.
If you want to get noticed, your contributions must be meaningful and insightful. Instead of leaving a short, generic response, take the time to provide well-thought-out insights.
Add data, personal experiences, or unique perspectives that enhance the discussion.
When you consistently contribute valuable content to these articles, LinkedIn’s system may automatically recognize your efforts and award you the gold badge. This is one of the most accessible ways to gain recognition on the platform without waiting for LinkedIn’s editorial team to manually select you for a blue Top Voice badge.
Collaborative articles also provide an excellent networking opportunity. Many industry leaders participate in these discussions, and contributing insightful comments can help you connect with top professionals in your field.
5. Stay Consistent and Build Your Presence Over Time
Consistency is key to becoming a Top Voice. Posting high-quality content once in a while won’t be enough. You need to be present on LinkedIn regularly, both in terms of posting and engaging with others. Scheduling your LinkedIn posts can help keep you on track.
Aim to post at least two to three times a week to maintain visibility. Aside from posting, dedicate time each day to commenting on posts, responding to messages, and engaging in discussions. The more you interact with others, the more LinkedIn’s algorithm will push your content to a wider audience.
Using tools like Podawaa can help you grow on LinkedIn faster. By increasing interactions on your posts, you improve your chances of gaining visibility and recognition from both LinkedIn’s editorial team and your industry peers.
The most important thing is to stay patient and persistent. Becoming a LinkedIn Top Voice doesn’t happen overnight.It’s a gradual process that requires continuous effort.
However, by consistently sharing valuable content, engaging with your network, and positioning yourself as a thought leader, you significantly increase your chances of earning the Top Voice badge.
Boost Your LinkedIn Engagement with Podawaa
If you’re serious about increasing your engagement and getting noticed on LinkedIn, Podawaa can help you get there faster.
By using smart engagement pods, you can ensure your content reaches the right audience, get more LinkedIn profile views, and position yourself as a thought leader in your industry.
With Podawaa, you can:
- Join engagement pods based on your industry and target audience.
- Customize your engagement by choosing how many likes and comments you want on your posts.
- Boost your reach and ensure more professionals see your LinkedIn content.
Start your free 7-day trial today and take control of your LinkedIn engagement.