The best times to post on LinkedIn in 2025 are weekday mornings (8–10 AM), lunch hours (12–2 PM), and afternoons (3–5 PM), when most professionals are active on the platform.
Post outside of these windows, and even high-quality content can get buried before your audience has a chance to see it.
The challenge is that these “best times” are only averages; the real peak hours vary by audience, industry, and time zone.
That’s why in this guide, I will cover:
- The best general times to post on LinkedIn in 2025
- Why timing directly impacts your reach on the LinkedIn feed
- How to use Podawaa’s Best Time to Post feature to get personalized insights
Manual vs AI: Finding the Best LinkedIn Posting Times
Try it free: Podawaa Best Time to Post Tool
Why Posting Time Impacts Your LinkedIn Reach?
Posting time impacts LinkedIn reach because the algorithm prioritizes fresh content that earns quick engagement.
When your post gets likes or comments within the first hour, LinkedIn pushes it higher in the feed and shows it to a wider audience.
Here’s an example: I used Podawaa’s Best Time to Post feature for this post, and the results speak for themselves:
If you publish at the wrong time, your post can get buried before your network even logs in. Even strong content risks losing visibility if it misses those early engagement windows.
That’s why posting during business hours (mid-morning checks, lunch breaks, and early afternoons) typically brings higher engagement.
The Best General Times to Post on LinkedIn in 2025
The best times to post on LinkedIn in 2025 are weekday mornings (8–10 AM), lunch hours (12–2 PM), and afternoons (3–5 PM) when professionals are most active.
These time slots consistently show a higher engagement rate across industries, though activity patterns can shift depending on the industry, job role, or region.
Still, the general behavior looks like this:
- Early morning (8–10 AM) → Users check LinkedIn before diving into work; great for industry news or thought-leadership.
- Lunch hours (12–2 PM) → Quick scrolls during breaks; ideal for polls, short-form posts, or conversation starters.
- Afternoon (3–5 PM) → Engagement spikes again as people wind down the workday; perfect for case studies or reflective posts.
- Weekends (limited activity) → Overall lower, but Sunday evenings can work for long-form content like LinkedIn carousels, when users have more time to read.
These windows are a strong starting point for your LinkedIn content strategy, but they’re still averages.
For maximum engagement, you’ll need to adapt them to your specific audience, which is exactly where Podawaa’s AI makes the difference.
Find Your Peak Engagement Times With Podawaa
The best time to post on LinkedIn isn’t universal.
While research often suggests early mornings, lunch breaks, or early afternoons, those are only averages across millions of users.
Your own LinkedIn target audience may behave very differently depending on their time zone, industry, and daily work habits.
That’s why Podawaa built the Best Time to Post tool. Instead of relying on generic rules, it uses LinkedIn engagement data to analyze when your network is most active.
Here’s what it looks like:
The result is a personalized schedule showing the exact time slots where your posts are most likely to get engagement.
Here’s how it works:
1. Open the free Podawaa Best Time to Post tool.
2. Log in with your LinkedIn account.
3. Podawaa instantly shows your audience's timezone, a weekly heatmap, and specific posting slots marked as peak engagement.
4. Use these insights to plan your LinkedIn content creation and publish when your audience is online.
Check Your Best Time to Post on LinkedIn for Free
Posting at the right time turns good content into great results.
When you share during your audience’s peak engagement hours, LinkedIn’s algorithm gives your posts more visibility and momentum in the feed.
With Podawaa’s Best Time to Post, you don’t have to rely on averages or trial-and-error.
The AI shows you exactly when your network is online and most likely to interact with your content.
FAQs About the Best Time to Post on LinkedIn
What are the optimal posting times for LinkedIn?
The optimal posting times are weekday mornings (8–10 AM), lunch hours (12–2 PM), and afternoons (3–5 PM), when most LinkedIn users are active.
Does the best time to post vary by industry?
Yes. Industry trends affect engagement. For example, B2B posts perform best during traditional business hours, while B2C brands may see more engagement around lunch breaks.
How do I track my LinkedIn posting schedule?
You can use LinkedIn metrics or a LinkedIn engagement tracking spreadsheet, but AI tools like Podawaa give faster insights by showing your audience’s peak activity.
How often should you post on LinkedIn for maximum engagement?
Posting 2–4 times per week makes sense for most professionals. Focus on high-quality content and engaging posts, not just frequency.