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With over 300 million daily visitors and 91% of employees considering LinkedIn to be the top content provider for professional relevance and engagement, it has become a hub for networking, career advancement, and business development.
However, with its popularity comes competition—posting at the right time can make or break your LinkedIn post and its engagement rates. So, when exactly is the best time to post on LinkedIn in 2025? Let’s dive into it.
TLDR: What's the Best Day and Time to Post on LinkedIn?
The best time to post depends on your audience, but some general rules apply to most industries.
Early afternoon, particularly around 12 PM to 2 PM, is a peak time for engagement on certain days like Tuesday and Thursday. According to research, the best times to post are Monday, 8 AM and 10 AM, and Thursday, 12 PM and 2 PM.
The traditional business hours on weekdays are key, while weekends tend to see light engagement.
Why Timing Matters When Posting on LinkedIn
In early 2024, LinkedIn introduced “Suggested Posts,” promoting long-term, engaging content. However, LinkedIn analytics reveal that timing still plays a significant role in achieving above-average engagement.
Think about it: You can have the most high-quality content, but if your LinkedIn users aren’t active when you post content, they might never see it.
LinkedIn’s algorithm prioritizes fresh and relevant content, but it also depends on users’ LinkedIn feeds being active. If your target audience isn’t online, your post risks being buried by the time they check LinkedIn again.
For example, imagine posting a thought-leadership article at midnight when most professionals are asleep.
By the time people check LinkedIn in the morning, many other posts might already appear first. Even with a great content strategy, your post could get less visibility.
Identifying Your Target Audience
Understanding your target audience is central to an effective LinkedIn marketing strategy. Knowing who your audience is, what they care about, and when they are most active on LinkedIn can significantly impact the success of your posts.
Start by leveraging LinkedIn’s analytics tool to gather detailed insights into your page’s demographics. This includes information on job functions, seniority levels, and company sizes that make up your audience.
Additionally, social media listening tools can provide a deeper understanding of your audience’s interests and behaviors.
These LinkedIn automation tools help you track conversations and trends relevant to your industry, giving you a clearer picture of what your audience is engaging with.
Time zones are another critical factor. If your target audience is concentrated in a specific region, tailor your posting schedule to align with their peak activity times.
For example, if your audience is primarily in the Eastern Time Zone (EST), aim to post during the hours when they are most likely to be online.
Best Times to Post on LinkedIn (By Day and Time)
Let’s break down all the data and ideal times by day:
1. Monday
Monday mornings are prime time for LinkedIn engagement. Many professionals start their week by checking emails and logging into their LinkedIn feeds for updates.
Optimal times: 8 AM to 10 AM
Why this works: Professionals are fresh, motivated, and looking for content that helps them kickstart their week.
2. Tuesday
Engagement picks up on Tuesdays, with engagement spikes during coffee breaks mid-morning, lunch hours, and end-of-day wind-downs.
Best time slots: 8 AM to 12 PM and 3 PM to 6 PM
Tip: Share engaging content like polls or other industry news and trends to capture your specific audience during active hours.
3. Wednesday
Midweek posts have slightly higher engagement compared to Monday and Tuesday.
Peak engagement times: 8 AM to 10 AM, 12 PM to 3 PM
Example: Share success stories, case studies, or valuable insights that resonate with midweek users to keep the momentum going.
4. Thursday
Thursday is one of the most active days on LinkedIn, particularly during the early afternoon, with maximum engagement seen around lunch breaks.
Best times: 12 PM to 2 PM
What to post: LinkedIn content like thought-leadership articles, job postings, previous posts, or event announcements.
5. Friday
Friday mornings remain active, but activity slows down later in the day.
Best time to post: 9 AM to 11 AM
Pro tip: Keep it light—think behind-the-scenes content, employee highlights, or company culture stories.
6. Saturday
Weekend posts generally see lower engagement, but there are exceptions. Posting between 11 AM and 1 PM or in the late afternoon, around 4:30 PM to 7 PM, can yield some results.
Use case: This is a good time for more personal or reflective content, like career milestones or lessons learned.
7. Sunday
Sundays are quieter on LinkedIn, but there are still windows for engagement: early mornings (7:30 AM to 9 AM), midday (12 PM), and early evening (5:30 PM).
Tip: Use Sundays to share long-form articles, as professionals might take the time to read and reflect.
Recommended Reading: Best Time to Send Emails
Best Times to Post by Industry
The best times to post on LinkedIn can vary depending on the industry you are targeting. Each sector has unique activity patterns based on the habits and routines of its professionals.
Let’s explore some of the most common industries and when their audiences are most engaged on LinkedIn.
Different industries have distinct patterns of audience engagement based on their target audiences.
Business-to-Business (B2B)
If your content targets other businesses, the best times to post are typically between 8 AM and 10 AM on weekdays, particularly from Tuesday to Thursday.
These mornings are when B2B professionals are most likely to check LinkedIn as part of their routine. For example, someone in sales or marketing might start their day by catching up on industry trends, checking for networking opportunities, or finding potential leads.
By posting early, you position your content to appear in their feed when they are actively seeking relevant updates.
Business-to-Consumer (B2C)
In contrast to B2B, Business-to-Consumer (B2C) companies often find success during lunchtime hours, typically between 12 PM and 2 PM on Wednesday and Thursday.
This is when professionals take breaks and scroll through LinkedIn casually, perhaps while eating lunch.
For example, a retail business or consumer goods company might post about a new product launch or a promotional offer during this timeframe, ensuring visibility among users who are looking for lighter, engaging content during their downtime.
Tech Industry
The tech sector tends to show the highest engagement between 9 AM and 11 AM from Monday to Wednesday.
Professionals in tech are often early risers who kick off their workday by staying informed about the latest developments in their field.
For example, a post about an innovative software tool or a new coding framework would likely perform well during these hours. Tech professionals value timely and practical information, so this morning window is key to reaching them.
Education
For those in the education industry, the optimal posting times are generally 10 AM to 12 PM on Tuesdays and Thursdays.
Educators, administrators, and other education professionals are likely to use LinkedIn during breaks between classes or during planning periods.
A post about professional development opportunities, new teaching methods, or educational technology tools could attract significant attention during these times.
For example, a university posting about open faculty positions or collaborative research opportunities might see increased engagement within this schedule.
Healthcare
Healthcare professionals tend to check LinkedIn early in the day, between 7 AM and 9 AM, from Monday to Wednesday.
Many healthcare workers, including doctors, nurses, and administrators, start their shifts early and may use the beginning of their day to browse LinkedIn for professional news or networking.
For example, a hospital posting about job openings or a pharmaceutical company sharing updates on medical research would likely reach their audience effectively in this early morning timeframe.
Using LinkedIn Analytics to Optimize Your Posting Schedule
LinkedIn Analytics is an invaluable resource for fine-tuning your posting schedule. This tool provides comprehensive data on your page’s performance, including engagement metrics, audience demographics, and content effectiveness.
Here’s a step-by-step guide to using LinkedIn Analytics for optimizing your posting schedule:
- Access Analytics: Log in to your LinkedIn page and navigate to the Analytics section.
- Content Performance: Click on the “Content” tab to review metrics related to your posts.
- Filter Data: Use filters to sort your data by date range and post type, helping you identify trends and patterns in engagement.
- Analyze Patterns: Look for times and days when your posts receive the highest engagement. This could be likes, comments, shares, or clicks.
- Adjust Schedule: Based on your findings, adjust your posting schedule to align with the times your audience is most active.
Regularly reviewing and adjusting your posting schedule based on LinkedIn Analytics ensures your content reaches your audience when they are most likely to engage with it.
Common Mistakes to Avoid When Posting on LinkedIn
Even with the best intentions, it’s easy to make mistakes that can reduce your LinkedIn engagement. Here are some common missteps to avoid:
- Posting Too Frequently: Bombarding your audience with too many posts can lead to fatigue and decreased engagement. Aim for a balanced posting schedule of 2-5 times per week to keep your audience interested without overwhelming them.
- Posting at the Wrong Time: Timing is crucial. Posting when your audience is not active can result in your content being overlooked. Use LinkedIn Analytics to determine the best times to post for your specific audience.
- Ignoring Relevant Hashtags: Hashtags help more people find your posts. Not using relevant ones can limit your reach. Add industry-related and popular hashtags to reach a wider audience.
- Lack of Engagement: Social media works both ways. Not responding to comments or messages can make your audience feel ignored. Engage with your audience by replying to comments and messages promptly to build a stronger connection.
- Neglecting Analytics: Without monitoring your analytics, you can’t measure the success of your posts or adjust your strategy effectively. Regularly review your LinkedIn Analytics to track performance and make data-driven decisions.
By avoiding these common mistakes, you can improve your LinkedIn strategy on social platforms, ensuring your posts achieve maximum engagement and contribute positively to your social media presence.
How Often Should You Post on LinkedIn?
Consistency matters on LinkedIn, but striking the right balance is key. For businesses, aim for 2-4 posts per week to stay visible without overwhelming your audience.
Too many posts on just one factor can dilute engagement, so focus on variety, like sharing success stories or industry insights.
For individuals, 1-2 posts per week is enough to maintain visibility and build credibility. Prioritize quality by sharing thoughtful reflections or useful advice that makes sense and resonates with your network.
It’s not about posting often but sharing content that adds real value to your audience. Quality always wins over quantity.
Recommended Reading: 20 LinkedIn Post Examples to Increase Engagement
Let Podawaa Do the Rest of the Work for You
Podawaa optimizes your posting schedule, analyzes engagement rates, and suggests optimal times to post.
Whether you’re targeting LinkedIn users during traditional business hours or experimenting with content engagement during lunch hours, Podawaa makes it easy to plan your posting strategy.
Here’s how Podawaa works:
For Influencers: Want to grow your LinkedIn presence? Podawaa helps you post at the perfect time to reach more people. You can plan content ahead, boost engagement, and build stronger connections. Plus, it gives you smart tips to get noticed—so you can focus on sharing your expertise, not stressing over algorithms.
For Teams: Managing LinkedIn as a team? Podawaa makes it easy. Create private pods where only your team collaborates. Plan and schedule LinkedIn posts together, keep engagement consistent and stay on brand. It’s secure, simple, and helps your team work smarter to grow your visibility.
Podawaa includes a forever-free plan so you can start managing your LinkedIn presence without worrying about upfront costs. This makes it accessible to professionals and businesses of any size.
Also, Podawaa Analytics helps you track your LinkedIn performance. It shows key stats like views, likes, comments, and engagement rates.
You can monitor your followers, analyze trends, and see how your posts perform over time. With these insights, you can improve your content strategy and grow your audience. Plus, you can easily schedule posts to save time and stay consistent.
Whether you're building your personal brand or leading a team’s social strategy, Podawaa helps you work smarter, not harder.
Ready to take control of your LinkedIn content? Try Podawaa for free today!
FAQs About Posting on LinkedIn
What is the best time to post on LinkedIn for maximum exposure?
Generally, the best times are Tuesday to Thursday between 8 AM and 12 PM, depending on your industry and target audience. Understanding industry-specific trends and consumer behaviors regarding social media engagement can help determine the best times to post.
Which day is the best to post on LinkedIn?
Thursdays often see the highest engagement, especially during midday hours.
Is it okay to post on LinkedIn in the evening?
Yes, but with caution. Evening posts (after 6 PM) tend to see lower engagement except on weekends or when targeting international audiences in different time zones.
How often should you post on LinkedIn to increase your visibility?
Posting 2-4 times per week is optimal. Focus on being consistent and sharing quality content rather than posting too often.