Managing multiple social media accounts, creating content, replying to messages, scheduling posts, and tracking results is a lot of work.
It’s easy to get overwhelmed fast.
The best social media management tools can help. These platforms simplify your workflow, boost your social media performance, and save you serious time.
You can plan posts, monitor social media metrics, manage multiple platforms, and keep everything organized in one place.
This list covers tools that make social media tasks easier, from post-scheduling and team collaboration to detailed analytics and audience engagement.
TL;DR: Quick Summary of Each Tool
- Podawaa: Great for LinkedIn automation and engagement. Helps boost reach using LinkedIn engagement pods.
- Buffer: Simple and user-friendly tool to schedule posts, check basic analytics, and stay organized across platforms.
- Hootsuite: Powerful dashboard for managing multiple social media accounts, bulk scheduling, and tracking performance.
- Later: Best for visual planning on platforms like Instagram. Drag-and-drop calendar and content preview make it a creator’s favorite.
- Sprout Social: All-in-one platform with deep analytics and team collaboration features. Suitable for businesses and agencies.
- SocialBee: Helps you organize posts into categories and recycle evergreen content. Great for consistent, low-effort posting.
- Metricool: Data-focused tool for tracking performance, analyzing competitors, and managing multiple clients with smart reporting.
Best Social Media Management Tools
Below we will list the best social media management tools, covering their main features, pricing, and more.
1. Podawaa: Best for LinkedIn Automation & Engagement
If you’re focused on LinkedIn, Podawaa is a solid tool to add to your stack.
It helps you grow your visibility on LinkedIn, and get more engagement—without spending all day on the platform.
What makes Podawaa different? It uses smart social media automation to boost your content inside engagement pods.
These are groups of real LinkedIn users who like and comment on each other’s posts to increase reach.Â
In other words, it’s like giving your content a push in the feed.
A few features that stand out:
- Choose the type of audience you want to reach by language
- Add automated comments based on your topic
- Track how your content performs with detailed analytics
Best for:
- LinkedIn influencers
- B2B marketers
- Recruiters
- LinkedIn top voice
- Anyone focusing their social media efforts on LinkedIn
Pricing:
Podawaa offers a forever free plan and a 7-day free trial to test more advanced features.
- Free Plan: Includes 2 boosts per month, with basic likes and comments.
- Pro Engage: €14.99/month: 20 boosts/month, with up to 50 likes and 20 comments per post.
- Elite Engage: €49.99/month: 90 boosts/month, with up to 100 likes and 50 comments per post.
- Agency Gold: €199.50/month: Unlimited boosts, up to 250 likes, and unlimited comments.
2. Buffer
Buffer is a user-friendly social media management platform that helps you schedule posts, track performance, and collaborate with your team—all from one place.
It's perfect for managing multiple social media accounts without the hassle.​
Key Features:
- Straightforward social media scheduling across platforms like Facebook, Instagram, LinkedIn, TikTok, and more
- AI Assistant to help with content creation
- Visual content calendar to plan and organize your posts
- Engagement tools to reply to comments on Facebook and Instagram
- Detailed analytics to track your social media performance and gain audience insights
Best for:
- Small businesses
- Content creators
- Social media managers handling multiple clients
Pricing:
- Free Plan
- Essentials: $6/month per month: Unlimited posts, extra tools, and insights.
- Team: $12/month per month: Adds team collaboration and more control over who can do what.
If you want to know more about Buffer and how it compares to other competitors, have a look at this article: Buffer Alternatives
3. Hootsuite
Hootsuite is a social media tool designed to help you efficiently handle multiple social media accounts from a single dashboard.
It's particularly beneficial for businesses and agencies aiming to streamline their social media strategy and enhance their social media presence.​
Key Features:
- You can plan and schedule LinkedIn posts and other social media platforms.
- Monitor brand mentions, keywords, and trends to stay updated on your audience's sentiments.​
- Gain detailed insights into your social media performance, helping you track and optimize your social media campaigns.​
- Assign tasks, manage approvals, and collaborate effectively with your team using built-in collaboration tools.​
- Use the integrated Canva templates and AI-powered caption generators to enhance your content creation process.​
Best For:
- Marketing teams managing multiple clients​
- Agencies handling multiple social networks​
- Businesses seeking advanced media management tools​
Pricing:
Hootsuite does not have a free plan but it offers a 30-day free trial.
- Professional: Starts at $149/month (1 user, 10 accounts)
- Team: $399/month (3 users, 20 accounts)
- Enterprise: Custom price (5 users, 50 social accounts)
If you want to know more about Hootsuite and how it compares to other competitors, have a look at this article: Hootsuite Alternatives (Free and Paid)
4. Later
Later is perfect for anyone who creates visually-driven content.
It’s one of the best social media management tools for platforms like Instagram, TikTok, Pinterest, and Facebook.Â
If you love planning with a visual content calendar, this tool makes it super easy.
You can schedule posts, drag and drop images into your calendar, and even preview how your Instagram feed will look.Â
Key Features:
- Visual post scheduler with drag-and-drop functionality
- Instagram Reels and Stories planning
- Built-in media library for organizing content
- Hashtag suggestions and best-time-to-post tips
- Basic analytics tools to track what’s working
Best for:
- Content creators and influencers
- Brands focused on visuals
- Small teams looking for a simple social media scheduling tool
Pricing:
- Starter: $25/month: Includes 1 social set (one profile per platform), 1 user, and up to 30 posts per social profile. ​
- Growth: $45/month: Offers 3 social sets, 3 users, and up to 150 posts per social profile, along with social media analytics and additional features. ​
- Advanced: $80/month: Provides 6 social sets, 6 users, unlimited posts, and advanced tools for growing teams. ​
5. Sprout Social
Sprout Social is a social media management platform designed for businesses and agencies that need powerful tools for managing multiple accounts, team collaboration, and in-depth analytics.
It's suitable for those looking to enhance their social media strategy and gain valuable insights into their social media performance.​
Key Features:
- Manage all your social media messages across platforms in one place.​
- Plan and schedule posts with optimal send times and approval workflows.​
- Access detailed insights and reporting tools to track your social media metrics and ROI.​
- Monitor brand mentions and industry trends to inform your social media campaigns.​
- Enhance customer relationship management by integrating with tools like Salesforce.​
- Assign tasks, manage permissions, and streamline communication within your team.​
Best for:
- Social media agencies managing multiple clients
- Marketing teams seeking collaboration tools and analytics tools
- Businesses aiming to improve their social media marketing efforts
Pricing:
Sprout Social starts at $249/month per user and there’s no free plan.
- Standard Plan: $199 per user/month (billed annually) – Manage up to 5 social media profiles with essential features.​
- Professional Plan: $399 per user/month (billed annually) – Includes unlimited profiles, competitive reports, and advanced scheduling.
- Advanced Plan: $499 per user/month (billed annually) – Adds features like sentiment analysis, automation tools, and CRM integrations.
- Enterprise Plan: Custom pricing – Tailored solutions for large organizations with specialized needs.​
6. SocialBee
SocialBee is a smart and flexible social media management platform that helps you organize content into categories and keep your posts active longer with easy recycling features.
It’s great for keeping your social feeds fresh, without needing to constantly create new content.
What makes it unique? You can build a full social media strategy around evergreen content, which means your best posts keep working for you over time.
Key Features:
- Category-based post scheduling (like blog posts, promotions, tips, etc.)
- Evergreen content recycling to keep your queue filled
- Works with all major social media platforms
- Built-in analytics tools to track your social media performance
- Supports multiple clients and multiple accounts
Best for:
- Coaches, consultants, and solopreneurs
- Agencies managing multiple social media profiles
- Marketers looking to simplify content creation
Pricing:
- Bootstrap: $29/month (1 user, 5 social profiles)
- Accelerate: $49/month (1 user, 10 social profiles)
- Pro: $99/month (3 users, 25 social profiles)SocialBee also offers a 14-day free trial, so you can explore how it fits into your media management setup.
7. Metricool
Metricool is a smart, all-in-one social media management tool built for people who love data.
If you're the type who wants to know what’s working, when to post, and how to outsmart your competitors, this one’s for you.
You can schedule posts, monitor multiple social networks, and dig into detailed reports—all from one place. It’s especially great for agencies or teams managing multiple clients.
Key Features:
- Plan and schedule posts across all major social media platforms
- Advanced analytics and custom reporting
- Competitor tracking and performance benchmarks
- SmartLinks for a better bio link experience
- AI assistant for faster content ideas and writing
Best for:
- Marketers who want to track and improve every move
- Agencies juggling multiple accounts and reports
- Teams who love combining content creation with smart analytics tools
Pricing:
- Free Plan: Schedule up to 50 posts/month
- Starter Plan: From $18/month
- Advanced Plan: From $45/month with extras like team collaboration
- Custom Plans available for big teams or agencies
Ready to Grow on LinkedIn?
Podawaa helps you schedule content, engage with the right audience, and grow faster using smart automation.
It’s easy to use and built for creators, marketers, and pros who want real results.
Add Podawaa to Chrome and level up your LinkedIn game today!
FAQs on Social Media Management Tools
What is social media management software?
It’s a tool that helps you manage multiple social media channels—from scheduling posts and replying to messages to tracking results—all in one place.
Can I manage all major social networks with one tool?
Yes, most tools like Hootsuite, Buffer, and Metricool support major social networks like Facebook, Instagram, LinkedIn, and TikTok for easier cross-platform posting.
Which tool is best for LinkedIn?
Podawaa is built specifically for LinkedIn. It helps schedule content, grow reach through engagement pods, and track performance, all with an intuitive interface.
Do these tools help with social media reporting?
Absolutely. Tools like Metricool and Sprout Social offer detailed social media reporting to track what’s working and optimize your strategy using real-time data.
Can these tools improve my social media game?
Yes! With features like post recycling, smart scheduling, and social listening, the right tool can save time and help you reach your target audience more effectively.